SAR 10.7 Bn
supported across the Saudi economy in 2025 by business activity on TikTok.
Chapter 01
Where Saudi businesses get found
TikTok helps Saudi businesses get found, reach customers and grow, adding significant value to the economy.
Employment
52K jobs
supported across the Saudi economy over the same period.
Redseer economic impact assessment, February 2026.
National context
Diversification needs new sectors and stronger skills
Vision 2030 mandates diversification across sectors. Retail, travel and sport are critical pillars of that agenda.
Developing these sectors requires people with the right skills. Small and medium firms also need to play a larger role: they move quickly and often enter new categories first. For diversification to deliver, sector growth, stronger skills and more resilient small businesses must advance together.
Vision 2030 Annual Report 2025.
Economic contribution
TikTok supporting SAR 10.7 Bn in value added and 52 K jobs
The value reaches the economy through the Saudi businesses that market on the platform, the suppliers they buy from, and the spending of the people employed along that chain.
Exhibit 1
SAR Bn, gross value added, 20254.05
4.20
2.42
10.7
Direct
SAR 4.05 Bn
29,500 jobs
Created by the advertising businesses themselves.
Indirect
SAR 4.20 Bn
15,400 jobs
Created by their suppliers as those businesses order more.
Induced
SAR 2.42 Bn
7,300 jobs
Created when the people employed along that chain spend their wages.
Total
SAR 10.7 Bn
52,200 jobs
Gross value added across the Saudi economy in 2025.
Gross value added and jobs supported, 2025. Redseer economic impact assessment, February 2026. Value added is linked to business activity on the platform, not created by the platform.
Small and large business
TikTok enabling small businesses beyond their current weight in the economy
Small and medium businesses contributed 22.9% of Saudi GDP in 2024, against a 2030 target of 35%. Of the value added supported on this platform, they account for 41%.
Small and medium businesses
SAR 4.39 Bn
21,100 jobs
41% of value added
40% of jobs
Large companies
SAR 6.28 Bn
31,100 jobs
59% of value added
60% of jobs
A large advertiser has other routes to a customer. It has shelf space, a media budget and a brand people already recognise. A small business has none of those, so the same platform is doing more of the work for them.
Redseer economic impact assessment, February 2026. Small and medium businesses use the Monsha'at definition.
Methodology
Read the method
How these figures were built
Every figure in this chapter is documented in the methodology for the series, covering the survey, the bases, the model and what is excluded.
Sources and dates
Survey findings are from the Redseer SMB and Enterprise Survey, fielded July 2026. Economic impact figures are Redseer estimates for 2025. Macroeconomic context is from the Vision 2030 Annual Report 2025. The first edition of this series covered the Saudi creator economy, the route from a following to a livelihood, and consumer surplus. Those findings stand and are not repeated here.