SAR 10.7 Bn
supported across the Saudi economy in 2025 through business activity on TikTok.
Chapter 01
A place where Saudi businesses get found
TikTok helps Saudi businesses get found, reach customers and grow, adding significant value to the economy.
Employment
52K jobs
supported across the Saudi economy during the same period.
Redseer economic impact assessment, February 2026.
National context
Diversification requires new sectors and stronger skills
Vision 2030 calls for diversification across sectors. Retail, travel and sport are critical pillars of this agenda.
Developing these sectors requires people with the right skills. Small and medium firms also need to play a larger role: they move quickly and often enter new categories first. For diversification to succeed, sector growth, stronger skills and more resilient small businesses need to advance together.
Vision 2030 Annual Report 2025.
Economic contribution
TikTok supports SAR 10.7 Bn in value added and 52 K jobs
The value reaches the economy through the Saudi businesses that market on the platform, the suppliers they buy from, and the spending of the people employed along that chain.
SAR Bn, gross value added, 2025
4.05
4.20
2.42
10.7
Direct
SAR 4.05 Bn
29,500 jobs
Created by the advertising businesses themselves.
Indirect
SAR 4.20 Bn
15,400 jobs
Created by their suppliers as these businesses increase their orders.
Induced
SAR 2.42 Bn
7,300 jobs
Created as people employed along that chain spend their wages.
Total
SAR 10.7 Bn
52,200 jobs
Gross value added across the Saudi economy in 2025.
Gross value added and jobs supported, 2025. Redseer economic impact assessment, February 2026. Value added is linked to business activity on the platform, not created by the platform.
Small and large business
TikTok enables small businesses beyond their current weight in the economy
Small and medium businesses contributed 22.9% of Saudi GDP in 2024, against a 2030 target of 35%. They account for 41% of the value added supported on the platform.
Small and medium businesses
SAR 4.39 Bn
21,100 jobs
41% of value added
40% of jobs
Large companies
SAR 6.28 Bn
31,100 jobs
59% of value added
60% of jobs
A large advertiser has several routes to customers, including shelf space, a media budget and an established brand that people already recognise. A small business may not have the same advantages, so the platform does more of the work for them.
Redseer economic impact assessment, February 2026. Small and medium businesses use the Monsha’at definition.
Methodology
Read the method
How these figures were built
Every figure in this chapter is documented in the series methodology, which covers the survey, bases, model and exclusions.
Sources and dates
Survey findings are from the Redseer SMB and Enterprise Survey, fielded July 2026. Economic impact figures are Redseer estimates for 2025. Macroeconomic context is from the Vision 2030 Annual Report 2025. The first edition of this series covered the Saudi creator economy, the journey from building a following to earning a livelihood, and consumer surplus.
Read the 2024 report →